Get Your 50 Powerful & Love-Based Headline Words & Phrases
“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”
But, does love-based copy actually work?
Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?
My name is Michele PW, the founder of the love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.
My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.
It’s also been featured regularly featured in media outlets such as CBS, NPR, Forbes, AZ-TV, USA Today, Voice America, Small Business Trends, Small Business Radio Show, Authority Magazine, Thrive Global, Web.com and E-Commerce Times.
If you’d like more information about love-based copy and why it works, this post is a good place to start.
And, if you’re ready to integrate love-based copy into your business, I’d love to help! All you have to do to get started is choose the best way for you:
- Do-It-Yourself: Check out the Love-Based Copy Books
- Done-WITH-You (i.e. we work together to get your copy written): Check out the Love-Based Copy School
- Done-FOR-You (i.e. we write your copy for you): Check out our copy services.
“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”
- Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.Ali BrownFounder of Alexandria Brown Internationalwww.AlexandriaBrown.comIt is finally happening! The book I have had in me for years and years is now coming to fruition, thanks to Michele PW and her Love-Based Publishing company. Working with accountability and structure, coaching the ideas out of me, and then having help with the editing and all aspects of the book has been invaluable. I know for sure I'd never have my beautiful book! What's also amazing is that Michele is an expert in marketing, so in addition to having the book, I'll have support in getting in in the hands of lots of readers! My goal is to touch as many people as is possible, and with the expert assistance I received from Michele and team, I can make the dream happen.Therese SkellyMoney Mindset Mentor and Business Catalystwww.AcceleratingYourSuccess.comYou've really been an answered prayer and made it so easy for me to focus on the sales end. With your help, we had a fabulous launch for my very first done-WITH-you PR program. I've loved having your help with my copy. Thank you!Jackie KoteiMarketing CoachJackieKotei.comI´m so grateful for Michele´s expert advice over the years. What she´s done is help me understand how to market myself online -- everything from how to write copy that sells to the correct way to do a product launch. She´s been one of my “not-so-secret” weapons that has helped me grow my business to a consistent 6-figures. I highly recommend Michele and her teachings.Nancy MarmolejoPersonal Branding & LeadershipTalentAndGenius.comI´ve had the pleasure of working with some of the top marketing minds of our time, and as far as results are concerned, Michele is right there with them. One idea she gave me for one of my recent launches, directly resulted in a 30% increase of sales. I´m planning on implementing that idea on a regular basis the results were so powerful. Thanks Michele!Mark HarrisCo-founder ThoughtLeaderSecrets.comwww.ThoughtLeaderSecrets.comThanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!Kendall SummerHawkBusiness and Money Coachwww.KendallSummerHawk.com“Please know Michele that my life is transforming because of your presence in my life. I am truly fulfilling my dream of making my calling my career. You are an extraordinary, honest, compassionate, and brilliant mentor. I love having you as my mentor and I thank God for the beauty of your heart.”Dr. Venus Opal ReeseThe Black Women Millionaires Mentor™DefyImpossible.comWith Michele´s expert copywriting and marketing help, we´re averaging an 8% conversion rate! Considering that 1% is typically considered really good by industry standards, we were blown away by the results.Linda H. HuntOwnerwww.SumSolutions.com
“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”